Friends since undergrad
We met in college, back when skincare meant whatever was on sale at the local department store. Decades later, we have careers, partners, kids, aging parents, and very full calendars. We do not get together as often as we would like, but when we do, like this sunny day of wine tasting in the vineyards, someone always ends up passing around a jar of beabutter.
What surprised us is how differently each of us uses it. Same jar, same simple ingredients, six very different lives. Here is how it fits into ours. We have left our names out, but every story is real.
The executive: natural living on a nonstop schedule
One of us runs a team, lives on flights and back-to-back meetings, and still insists on keeping her routine simple and natural. Cabin air leaves her skin feeling dry and tight, so she looks for clean, rich moisture that keeps it feeling soft and comfortable through long days. A travel size lives in her laptop bag and a large jar sits by her sink.
Her husband has worked in construction for most of his life. After long days on the job, he reaches for the jar too, smoothing it into dry, work-worn hands, elbows, and heels before bed. It is part of how he winds down.
The teacher: soccer mom by day, bath ritual by night
Another is the kind of high school teacher students remember for the rest of their lives. She is also a soccer and cross-country mom, which means early mornings, muddy cleats, and a car that permanently smells like orange slices.
Her ritual is the bath at the end of the day: warm water, a quiet door, and beabutter pressed into damp skin afterward, like a small home spa. Her kids have claimed it too. After practices and races, they smooth it onto wind-dried cheeks and dry hands.
The full house: six people, one very busy jar
In one friend's multigenerational home, three generations and six people share one bathroom shelf, and they go through beabutter like real butter in the kitchen. It is always running out. Grandparents, parents, and kids all reach for the same jar for dry hands, elbows, heels, and faces.
Their best tip is to buy two: one to use and one in the cabinet, so no one is caught empty-handed. Several of us have also shared jars with our own moms, who love a rich butter smoothed into dry hands and knuckles.
The founder: not a single day without it
Our friend who created beabutter does not go a day without it. When her daughter was little, it was part of the gentle massage after bath time. Today, her three kids are at very different stages of life, and each one still reaches for the jar. For them, the scent means home.
Her partner uses it on his feet and shoulders after workouts and after time in the hot tent, when his skin feels dry. It has become part of his post-workout routine.
And the friend who is not in the picture
One of us could not make it to the vineyard, but she is our best ambassador. She shares beabutter with friends in Baja California, where sun, salt air, and dry desert wind leave skin feeling parched. Every time she visits, the jars she brings disappear, and her friends keep asking when more are coming.
That is the part we love most. Good skin goes everywhere, and so does a good friendship.
Find your own ritual
You do not need a complicated routine. Warm a small amount between your fingertips and press it into slightly damp skin after a bath or shower, smooth it into hands and feet before bed, or keep a travel size in your bag for the moments in between.
beabutter is a cosmetic moisturizer. It is not intended to diagnose, treat, cure, or prevent any disease. If you have a skin concern, or you plan to use it on a child, check with your doctor or pediatrician first.
beabutter is a cosmetic skin-care product. It is not intended to diagnose, treat, cure, or prevent any disease. If you have a skin condition, talk with your healthcare provider before use. All products contain 0.3% THC or less and our products have non-detectable THC, see current COA above for full analysis.
The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act requires this notice.